News & Press

TxDMV Asks for Longhorn Votes
Fan Feedback Needed for New Longhorn License Plate Design

December 19, 2009 (Austin, TX) – The University of Texas Athletic Program has designed the first Texas license plate to sport the official Longhorn symbol. Yes, it’s a licensed license plate. The Texas Department of Motor Vehicles will post the design online for four days of public comment. Starting today, Longhorn fans can go online and show their support.

Here’s the link: http://www.txdmv.gov/vehicles/license_plates/eview/eview1.htm

The Longhorn plate will be posted from Saturday, December 19 to Tuesday, December 22.

Following favorable public comment and other TxDMV procedures, the plate will go on sale January 7, the day of the Citi BCS National Championship Game in Pasadena, CA. UT partnered with My Plates to produce the official Longhorn plate, which gives fans a new way to show their team pride. Proceeds from plate sales benefit the UT Athletic Department, as well as the general revenue fund of the State of Texas.

To order, on January 7 you’ll go to www.myplates.com. The official Longhorn plates start at $55 a year. The cost goes up if you want to personalize the plate. Prices depend on how many letters and numbers you need to spell out the combination you want on your plate. You can even put official Longhorn plates on motorcycles, trailers, RVs and private buses. About three weeks after you order, the plate arrives at a county tax assessor’s office for pick up.

Create your plate at www.myplates.com. You can also call My Plates at 1-888-7MY-PLAT(ES), Monday to Friday 8a-6p.

Contact Kim Miller Drummond at 512.423.4237 or kim@myplates.com

Background:

The Texas state legislature is the first in the U.S. to create a public/private program to get creative with license plates to raise money for the state. The program has been popular because it costs taxpayers nothing, makes $25M for the state, and offers all Texans a fun choice in customizing their cars. In August 2009, TxDOT awarded the contract to operate the My Plates program to a joint venture between Etech, Inc. of Nacogdoches (www.etechinc.com) and Pinnacle Technical Resources of Dallas (www.pinnacle1.com). My Plates operates in partnership with the Texas Department of Motor Vehicles (TxDMV).

My Plates designs and markets new specialty license plates in partnership with the Texas Department of Motor Vehicles. My Plates’ goal is to create a long-term, mutually beneficial relationship designed to maximize revenues for the state through the sale of My Plates specialty plates. My Plates is dedicated to providing Texans with greater choices in specialty plate designs, a unique way to add personality to your vehicle, and unmatched customer service. My Plates is a joint venture of Etech, Inc. of Nacogdoches (www.etechinc.com) and Pinnacle Technical Resources of Dallas (www.pinnacle1.com), www.myplates.com

TxDMV is responsible for the registration, titling and credentialing of personal and commercial vehicles. It also licenses vehicle dealers and issues operating authority for commercial motor vehicles and buses. TxDMV also is home to the Auto Burglary and Theft Prevention Authority (ABTPA), which awards grants to law enforcement agencies to reduce auto theft and increase public awareness and education. To learn more, go to www.TxDMV.gov.

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