News & Press


NOVEMBER 26, 2009 (Austin, TX) – Stumped about what to get the guy who has everything? Shopping for the woman who loves all things pink? My Plates in partnership with the Texas Department of Motor Vehicles is here to help with your holiday shopping. The My Plates program offers Texans their first shot at the fun of giving license plates as a gift.

It works two ways. Go to If you want to choose the plate design and combination yourself, then you can order the plate and enter the personal information of the person who will be receiving it. If you’d rather let the recipient choose a plate, then there’s a gift card option. Either way, you can create a plate and print it out on paper as a preview of the gift to come.

It takes about three weeks for the plate to arrive at a county tax assessor’s office, so if you want to present the actual plate as a gift, you’ll need to order in the next few days.

My Plates come in colors and designs to reflect every personality. From hot pink and maroon to western and vintage themes, the plates range from $55 to $195 for a one-year plate. If you purchase a five- or ten-year plate, the per-year price can be less than $30/yr. Prices depend on how many letters and numbers you need to spell out the combination you want on your plate. You can even put them on motorcycles, trailers, RVs and private buses.

Create your plate at You can also call My Plates at 1-888-7MY-PLAT(ES), Monday to Friday 8a-6p.

The State of Texas receives revenue from the sale of every My Plates’ design, with a guaranteed minimum return of $25 million dollars over five years.

Contact Kim Miller Drummond at 512.423.4237 or for interviews with:

  • Texans with My Plates on their cars - interesting stories behind their plates
  • My Plates program leaders - fun facts about the program and lots of background info
  • Jpegs of My Plates designs specific to your organization, high resolution for publication
  • My Plates Brochure - if you received this release electronically, the brochure is attached


The Texas state legislature is the first in the U.S. to create a public/private program to get creative with license plates to raise money for the state. The program has been popular because it costs taxpayers nothing, makes $25M for the state, and offers all Texans a fun choice in customizing their cars. In August 2009, TxDOT awarded the contract to operate the My Plates program to a joint venture between Etech, Inc. of Nacogdoches ( and Pinnacle Technical Resources of Dallas ( My Plates operates in partnership with the Texas Department of Motor Vehicles (TxDMV).

My Plates designs and markets new specialty license plates in partnership with the Texas Department of Motor Vehicles. My Plates’ goal is to create a long-term, mutually beneficial relationship designed to maximize revenues for the state through the sale of My Plates specialty plates. My Plates is dedicated to providing Texans with greater choices in specialty plate designs, a unique way to add personality to your vehicle, and unmatched customer service. My Plates is a joint venture of Etech, Inc. of Nacogdoches ( and Pinnacle Technical Resources of Dallas (,

TxDMV is responsible for the registration, titling and credentialing of personal and commercial vehicles. It also licenses vehicle dealers and issues operating authority for commercial motor vehicles and buses. TxDMV also is home to the Auto Burglary and Theft Prevention Authority (ABTPA), which awards grants to law enforcement agencies to reduce auto theft and increase public awareness and education. To learn more, go to

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