News & Press

Texans Get Fun, Colorful Choices in Official DMV License Plates

NOVEMBER 19, 2009 (Austin, TX) – More than two thousand Texans have been registered and waiting for their chance at My Plates. Today, My Plates in partnership with the Texas Department of Motor Vehicles launches 15 fun, colorful license plate designs with prices lowered for the current economy.

Today, they and you can go to, pick your design, spell your message, and order. The plate arrives in about three weeks for pick up at your county tax office.

My Plates is a public/private program created by the state legislature to offer Texans more choices in the color and design of their license plates, while at the same time raising money for state services. The State of Texas receives revenue from the sale of every plate with a guaranteed minimum return of $25 million dollars over five years.

My Plates come in colors and designs to reflect every personality. From hot pink and burnt orange to western and vintage themes, the plates range from $55 to $195 for a one-year plate. Prices depend on how many letters and numbers you need to spell out the combination you want on your plate. If you purchase a five- or ten-year plate, the per-year price goes down. All the prices are laid out at

Every one of the original My Plates categories will cost less under the new pricing, dropping from $10 to $200 from last year. There are even a few new designs that will be offered for the first time. Create your plate at You can also call My Plates at 1-888-7MY-PLAT(ES), Monday to Friday 8a-6p.

Contact Kim Miller Drummond at 512.423.4237 or for interviews with:

  • Texans with My Plates on their cars - interesting stories behind their plates
  • County Tax Assessors - the official word on how plate pick-up works
  • My Plates program leaders - fun facts about the program and lots of background info
  • Jpegs of plates personalized with the name of your media outlet
  • My Plates Brochure - if you received this release electronically, the brochure is attached


The Texas state legislature is the first in the U.S. to create a public/private program to get creative with license plates to raise money for the state. The program has been popular because it costs taxpayers nothing and offers all Texans a fun choice in customizing their car. In just a few weeks of sales in 2008, about 1300 Texans bought My Plates for their cars, helping the program raise about $170,000 for state programs and services.

The first company that was awarded the contract to run My Plates ceased operations last fall, citing the U.S. economic crisis. In August 2009, TxDOT awarded a new contract to a joint venture between Pinnacle Technical Resources of Dallas ( and Etech, Inc. of Nacogdoches ( My Plates sales resume November 19.

My Plates operates in partnership with the Texas Department of Motor Vehicles (TxDMV). TxDMV is a new state agency that oversees the state's motor vehicle services, including the registration of passenger vehicles and the sale of license plates.

My Plates designs and markets new specialty license plates in partnership with the Texas Department of Motor Vehicles. My Plates' goal is to create a long-term, mutually beneficial relationship designed to maximize revenues for the state through the sale of My Plates specialty plates. My Plates is dedicated to providing Texans with greater choices in specialty plate designs, a unique way to add personality to your vehicle, and unmatched customer service. My Plates is run through a joint venture of Etech, Inc. of Nacogdoches ( and Pinnacle Technical Resources of Dallas ( More at

TxDMV is responsible for the registration, titling and credentialing of personal and commercial vehicles. It also licenses vehicle dealers and issues operating authority for commercial motor vehicles and buses. TxDMV also is home to the Auto Burglary and Theft Prevention Authority (ABTPA), which awards grants to law enforcement agencies to reduce auto theft and increase public awareness and education. To learn more, go to

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