News & Press

TxDOT COMMISSION APPROVES NEW LOWER PRICES FOR MY PLATES
My Plates Set to Launch Sales November 19

OCTOBER 29, 2009 (Fort Worth, TX) – Increase the fun of your car at a decreased price. Texas’ popular line of colorful custom license plates is back on the market, at prices adjusted for the current economy. Sales begin November 19 at www.myplates.com.

Today, the Texas Department of Transportation Commission approved pricing for the re-launch of the My Plates program. My Plates is a public/private program created by the state legislature to offer Texans more choices in the color and design of their license plates, while at the same time raising money for state services.

My Plates are like nothing you’ve seen on Texas roads. There are colors and designs to reflect every personality. From hot pink and burnt orange to western and vintage themes, the plates range from $55 to $195 for a one-year plate. Prices depend on how many letters and numbers you need to spell out the combination you want on your plate. If you purchase a five- or ten-year plate, the per-year price goes down.

Every one of the original My Plate categories will cost less under the new pricing, dropping from $10 to $200 from last year. There are even a few new designs that will be offered for the first time November 19. The State of Texas receives revenues from the sale of every plate with a guaranteed minimum return of $25 million dollars over five years.

Create your plate at www.myplates.com. Just choose the plate color and design you like and check the combination. As of November 19, you can purchase the plate online then pick it up at your county tax office a few weeks later. You can also call My Plates at 1-888-7MY-PLAT(ES), Monday to Friday 8a-6p.

Contact Kim Miller Drummond at 512.423.4237 or kim@myplates.com for interviews with:

-Texans with My Plates on their cars - interesting stories behind their plates
-County Tax Assessors - the official word on how plate pick-up works
-My Plates program leaders - fun facts about the program and lots of background info
-Jpegs of plates personalized with the name of your media outlet

BACKGROUND:

The Texas state legislature is the first in the U.S. to create a public/private program to get creative with license plates to raise money for the state. The program has been popular because it costs taxpayers nothing and offers all Texans a fun choice in customizing their car. In just a few weeks of sales in 2008, about 1300 Texans bought My Plates for their cars, helping the program raise about $170,000 for state programs and services.

The first company that was awarded the contract to run My Plates ceased operations last fall, citing the U.S. economic crisis. In August 2009, TxDOT awarded a new contract to a joint venture between Pinnacle Technical Resources of Dallas (www.pinnacle1.com) and Etech, Inc. of Nacogdoches (www.etechinc.com). My Plates sales resume November 19.

When plate sales begin November 19, My Plates will be under the Texas Department of Motor Vehicles (TxDMV). TxDMV is a new state agency that will oversee the state’s motor vehicle services, including the registration of passenger vehicles and the sale of license plates.

My Plates designs and markets new specialty license plates in partnership with the Texas Department of Motor Vehicles. My Plates’ goal is to create a long-term, mutually beneficial relationship designed to maximize revenues for the state through the sale of My Plates specialty plates. My Plates is dedicated to providing Texans with greater choices in specialty plate designs, a unique way to add personality to your vehicle, and unmatched customer service. My Plates is run through a joint venture of Etech, Inc. of Nacogdoches (www.etechinc.com) and Pinnacle Technical Resources of Dallas (www.pinnacle1.com). More at www.myplates.com.

TxDMV begins operations on November 2, 2009. It is responsible for the registration, titling and credentialing of personal and commercial vehicles. It also licenses vehicle dealers and issues operating authority for commercial motor vehicles and buses. TxDMV also is home to the Auto Burglary and Theft Prevention Authority (ABTPA), which awards grants to law enforcement agencies to reduce auto theft and increase public awareness and education. To learn more, go to www.TxDMV.gov.

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